NRSC Under Fire for West Virginia Ad Casting Call Looking For 'Hicky' Look

The National Republican Senatorial Committee is pulling its "Stop Obama" ad off the air in West Virginia amid a controversy over the casting call which reportedly asked for actors with a "'hicky' blue collar look." GOP Senate candidate John Raese called the ad ridiculous, in an attempt to distance himself from the hullabaloo.

"The ad is ridiculous and I am happy to say that no one with the Raese campaign had anything to do with it. As a matter of fact, we asked that it be taken down long before it went public," said Raese's spokesman Kevin McLaughlin. "But this campaign isn't about TV ads, it's about the 7,169 West Virginia seniors who are being told they are losing their health coverage because of Obamacare that Joe Manchin rubber stamped."

The ad's existence was first reported by Politico's Mike Allen. According to his report, the casting call for the ad asked for actors with a "'hicky' blue collar look ... think coal miner/trucker looks."

It's not unusual for ads to feature actors; the "Stop Obama" ad included professional actors and was made in Philadelphia. But it was word of the casting call's language that particularly fired up Democrats.

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Gov. Manchin, whose standing in the polls has plummeted amid an anti-Washington wave, called the ad insulting to West Virginians and demanded an apology.

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"Not only have they been spending millions to try and buy this election with lies and distortions, we can now see once and for all what he and his friends really think of West Virginia and our people," Manchin said in a statement. "It's offensive and it only proves that John Raese has spent too much time in the state of Florida, living in his Palm Beach mansion, and doesn't know, understand or respect the great people of this state, and what we stand for."

Playing on the rising disapproval in West Virginia against President Obama's agenda, the ad portrayed Manchin as a governor who may be popular in his home state, but who will likely turn into an Obama clone -- or "Washington Joe" -- once he gets to Washington.

The ad, which has been removed from YouTube, showed two men in a coffee shop talking about President Obama's policies that Manchin has supported.

"Joe's not bad as governor but when he's with Obama, he turns into 'Washington Joe,'" said one actor.

"We better keep Joe Manchin right here in West Virginia," one man says. "It's the only way we're going to stop Obama."

NRSC officials tell ABC News the ad in question is being aired by the NRSC's independent expenditure unit, which is legally separate from the NRSC. That unit contracted with a GOP consulting firm, Jamestown Associates, to produce the "Hicky" ad. Jamestown Associates, in turn, contacted an outside talent agency in Philadelphia. Jamestown Associate's outline, provided to ABC News, didn't mention the word "hicky."

The radio version of the ad is still online.